One doesn’t automatically place homelessness and affluent Shanghai on the same page but they do co-exist. Some low income Shanghai residents are camping out in fast food joints. Recently a homeless refugee stabbed a McDonald’s employee, bringing this problem into sharp relief. The Shanghaist has an article translated from a Ghangzhou weekly newspaper about this phenomena.

In response to questions about people sleeping over at McDonalds, a spokesperson named Mr. Lu said the store “doesn’t explicitly allow it, but doesn’t explicitly disallow it.” But for all the stores in the Tianyaoqiao Lu area, KFC has the most serious McRefugee problem. “Because there’s sofas there, [McDonalds] only has hard stools. In the winter, people will even bring their blankets and bedrolls into the restaurant.”

Every time night falls, 123 Tianyaoqiao Lu becomes like a railway waiting room. Young couples and people returning from a late night of KTV fill the place, most customers have nothing to do with the McRefugees.

This is a loosely connected group. Every night after 10pm, they gradually gather here. All they have is a backpack or a canvas bag, or sometimes nothing at all. They usually sit at the farthest booth from the ordering station, and never order a drink. To entertain themselves, they bring kung fu novels, financial or educational books, and leftover newspapers from other customers. After midnight, they are scattered around every corner of the restaurant. Some in the sofaed partitions, using their books or newspapers as pillows, leaning over tables or even using rows of seats as beds.

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• Fourth of July: Americana, primitive, and folk art motifs. Family celebrations, vacations, kids' games, and recipes. Festivals, county fairs, rustic furniture, nautical and classic styles translating through decor, entertaining, and fashion.
• Tour de France: Biking, racing, competition, bike gear, accessories, travel, French culture, language, and countryside.
• Children and Pets: Spending time and getting outdoors with the little ones. Childrens activities, day trips, camps, DIY crafting kits, art projects, kid-friendly recipes, and parties. Pet excursions, hiking, biking, running, swimming, playing, and all the accessories needed for frolicking with our furry friends. Toys, packs, food and watering, leashes, harnesses, travel carriers, portable beds, tags, gear to test the elements, and treats to show them love.
  
• Bath and Beauty: Relaxing remedies for soothing and calming. Scrubs and exfoliates for sloughing away time spent in the sun and working in the yard. Creams, lotions, salves, and oils to keep skin lips and limbs moisturized all season long. Travel options to toss in a bag, travel case, pocket, or backpack.
  
• Health and Wellness: Sports, fitness, and active-wear. Health conscious practices and taking time for meditation.
  
• Fashion: Summer fashion themes, styles, and materials will be peaking this month. Now is the time to plan ahead, launch, and look for previews of this year's fall fashions.
• Summer Living: Garden parties, outdoor picnics, barbecues, family get togethers, poolside, beach and lake weekend getaways, summer camping, biking, hiking, camping, backpacking, outdoor sports, gear and other activities. Planting, harvesting, preparing, and dining from the garden and local foods.
• Home Decor: Alfresco living, canopies, furniture and lighting elements. Collections and organizational solutions incorporating with vintage finds. Natural materials, sturdy and textured raw fabrics.
• Weddings and Celebrations: Summer themed details and gift options are still relevant to upcoming weddings and celebrations. In addition, plan for and list autumn/winter themed options for aspects of events that are handled months in advance: announcements, invites, venue details, decor themes, attire, and honeymooning.
• Summer Travel: The international vacation, tropical and cultural fashions, jet-setting, adventure, traditional heritage events, souvenirs, travel gear, accessories, and luggage. Toys, activities, and entertainment for the little ones.
• Back to School: Fashion, office supplies and furniture, dorm room essentials and decor for the new apartment. Think journals, sketchbooks, portfolios, papers, writing utensils, pouches, backpacks, desks, storage solutions, and creative organizational concepts.
• Halloween Preview: Look for introductions to harvest, mystical, and Halloween themes cropping up in mid to late July as we plan for Etsy's take on this thriving creative holiday.
• The ruby is July's birthstone, and July's astrological signs are Cancer and Leo (June 22 - July 22: Cancer, July 23 - August 23: Leo).
• Site-wide promotion: Stay tuned for information on how to get involved in annual community driven site-wide promotions.
• Seller Holiday Prepping: Summer months are the optimal time to start planning for and getting your shop ready for the holiday season. Etsy's holiday season picks up from October through December. Harvest and Halloween seasons pick up as early as August, so start stocking up on and listing your holiday offerings now in preparation for the seasonal rush ahead. 
  • Media Tip: Press outlets begin finalizing their holiday issues and series in the summer. Have your holiday items listed, tagged, and available now for buyers and PR reps looking to pull items for holiday gift guides.

•  Fourth of July: Emphasis will be on red, white, and blue color combinations, primitive, folk, vintage, stripped down accents and Americana decor.
• Fashion: References to Americana, stripes, seersucker, nautical, preppy, and classic styles return with the Fourth of July. Look for fabric, beaded, sequined, and appliqued embellishments picking up steam this summer. Grecian styles, empire waists, tunics, asymmetrical and A-line cuts are trending.
• Twilight Eclipse Movie Premiere: With the recent June 30th release of the latest in the Twilight series we expect to see a resurgence in themes surrounding vampires, werewolves, dark and forbidden love stories, legends, and supernatural subject matter.
• The World in Sports: The World Cup in South Africa and the Tour de France means soccer (a.k.a. football), biking, racing, competition, international themes, and team colors will be trending globally.
• Geekery and Gaming: Options for gadget lovers and those who love to stay indoors during the summer months. Docks and docking stations, cases, sleeves, gadgets, cozies, computer and office accessories, technical gear, bags, carriers, and essentials.
• Halloween Preview: I know it sounds early, but Halloween references, specifically in costuming and decor, begin trending in mid-July. Channel celebrity references, clever baby and toddler get-ups, haunted houses and vintage harvest nostalgia.
• Weekend at the River House: Camping, hiking, boating, fishing, and outdoor excursions. Think vintage retro accessories mixed with modern gear and essentials.
• The County Fair: Circus and carnival themes, sideshow wonders, bright colors and foods.
• Alfresco Living and Home: Industrial vintage and reproduction furniture, decor, and interiors. Think farmhouse, countryside, the French flea market and galvanized metal, as well as ,arket baskets and totes, bikes and bike imagery, picnics and flea market finds, and components to create "the outdoor room."
• Personalization: Custom names, initials, monograms, quotes, phrases, fingerprints, and numbers.
• Natural History: Nature, taxidermy, raw minerals and stones, feathers, foliage, claws, charts, diagrams, bones, antlers, and species.
• Color Trends: Combinations of metallic with neutrals; reds, whites and blues; citruses (lime, lemon, grapefruit, blood orange, tangerine); robin's egg blues, sepia tones and tea stains. Patterns in seersucker, stripes, gingham, and houndstooth will also be trending.